While I personally enjoy automating certain aspects of my business, there are some areas where personal attention is a must. People want to connect to an actual person and not an automatic message. They want to hear your thoughts, see great quotes, cool pictures of clients, and learn great tips from you.
Before reading any further if you look at your Facebook page you
will see where you had higher engagement, comments, shares and potential clients
reaching out to you. Was it when you posted great quotes? Asked
thought-provoking questions? When you had some great pics of your events,
clients or out and about adventures?
Here are 5 ways to re-charge
your Facebook page:
USE YOUR ONLINE REAL
• I share with my clients all the time to look at the
online world as your real estate. The more space you occupy the stronger your
brand will be. Facebook is the same way. Use more visuals on your page.
Every day we post something visual to engage our audience. Visuals take up more
space on the news feeds, which means your information will stand out. Visuals
can be pictures, quotes, videos or infographics.
• You will notice that
when you use more visuals people become more engaged.
• The way to engage your Facebook fans is to get to
know them, comment on their page, or share their posts. Something I do and it
has dramatically helped me to create stronger content on our Facebook page, gain
additional fans, and form JV partnerships... is I view their profiles to get to
know them better.
• Then I take it one step further, I comment on their
page and I contact them to thank them for being a fan of my page.
• I do
this once a week and it has helped me be more in tuned to what I should be
KEEP IT FRESH
• As with anything keep
your posts engaging and interesting. Post pictures, videos, questions, polls,
tips, promotions, and any other relevant content for your fans. Posting the same
information every day or way too often will cause people to unfollow
SURVEY & QUESTION TOOL
• You can use
Facebook's question tool to create a quick multiple choice survey gauge what
your audience is looking for. This will increase engagement because it is easy
to do, which means your fans will be more open to participating.
can also ask a quick question that can provide a quick response. For example,
you can ask "What is 1 area you need help with in building your business?". They
can respond: Social Media, Article Marketing, Mindset, and the list can go
• The easier you make it, the more engagement you will
GIVE A "REAL" FREE OFFER
• Creating a really
great free gift to your subscribers is a great way to entice new fans or
• Here is the kicker... make the free offer a real
free offer. No gimmicks, no please enroll in this program or that, no fluff...
none of that. Would you like to receive a gift with strings attached?
This can be a free report, a CD, a teleseminar, product giveaway or anything
pertaining to your business.
I would love for you to share your thoughts
on this article! I read every comment and will respond to each comment
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